“Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. The trick is coming up with meaningful content that people will want to share, and that brings them back again and again.”

1. Become an Industry Resource
2. Engage the Community
3. Expand Beyond Your Wall
4. Lighten Up
Facebook has gone rogue, drunk on founder Mark Zuckerberg’s dreams of world domination. It’s time the rest of the web ecosystem recognizes this and works to replace it with something open and distributed.

“Every company is a media company because every company publishes to its customers, its staff, its neighbors, its communities. It doesn’t matter if a company makes diapers or steel girders, it must also be a media company and know how to use all the media technologies at its disposal. While this has always been true to some extent, it is even more important today, because our media technologies have become so much more powerful.”

“In short: it’s time to think about the Internet instead of just letting it happen.”
Gelernter writes:
The Internet is no topic like cellphones or videogame platforms or artificial intelligence; it’s a topic like education. It’s that big. Therefore beware: to become a teacher, master some topic you can teach; don’t go to Education School and master nothing. To work on the Internet, master some part of the Internet: engineering, software, computer science, communication theory; economics or business; literature or design. Don’t go to Internet School and master nothing. There are brilliant, admirable people at Internet institutes. But if these institutes have the same effect on the Internet that education schools have had on education, they will be a disaster.

Gizmodo explains: The beardier parts of the web-o-sphere have been abuzz about HTML5, the next version of the language that powers our internet. Will it revolutionize web apps? Will it kill Flash video? Will it fix our gimpy iPads? Yes… and no.

“The real significance of the launch of the Nexus One what it says about Google’s commitment to online retailing and the company’s apparent aim to broaden its competition with Amazon.”

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